Since 1993, the Orange County Transportation Authority (OCTA) has managed Measure M, the half-cent transportation sales tax initiative. As part of their communications efforts, they turned to us to prepare a printed annual report targeting stakeholders, local municipalities and interested members of the public. For 2011 we developed the theme “eMpowered” using the M as a memorable reinforcement to the tax measure and the vision it gave the Authority to help improve mobility in Orange County. An online version of the annual report was later produced with more details on specific projects.