Branding for a freeway? Sure! Klein+Klein had the opportunity to revise the branding of the 91 Express Lanes when they were acquired by OCTA in January 2003. Our efforts included color studies, word mark design, countless board presentations, revisions then application of the approved design to the electronic toll gantry and other electronic signage, customer service material and the transponder. The logo continues to stand the test of time and the toll roads continue help commuters get home faster to be with family.