APTA Health & Safety Program
During the coronavirus pandemic, OC Bus joined the American Public Transportation Association (APTA) in their Health and Safety Commitments Program. The goal was to use the four core categories of health and safety measures defined by APTA and communicate those to OC Bus passengers and employees. We developed an outreach campaign specific to OC Bus while using the core messages underscored and used by APTA. Outreach included interior and exterior bus advertising, social media, and OC Bus base outreach to coach operators and staff.
Date:
May 7, 2021