BRAVO is OCTA’s limited stop bus rapid transit service providing faster commutes along three key transportation corridors in Orange County. The goal is to let riders skip stops and get to work, school, restaurants and shopping faster and refreshed. Klein+Klein worked with OCTA to name the service, develop the branding and fleet graphics. Since to service began the fleet graphics have adapted the brand to several bus styles and manufacturers. Special BRAVO-branded bus stop signage were part of the program branding to eliminate confusion between OC Bus and the faster, limited stop service.