A brandmark must project how a company is to be perceived by customers, clients, suppliers and staff. For law firms specializing in dispute resolution, we believe the brand must project confidence, energy, fairness and the ability to navigate solutions between two parties. For Rebecca Callahan, we focused on bright, optimistic colors and overlapping circles that revolved around her initial. Vibrant blue and green colors were selected to represent the two parties in a business dispute with a third transparent color acting as the middle ground or resolution of the dispute.