Freeway Service Patrol Outreach
When your car breaks down on the freeway you need help. Fast. The Freeway Service Patrol (FSP) offers drivers in Orange County access to free motorist assistance in order to keep people safe and the freeways flowing. We assisted both the Orange County Transportation Authority (OCTA) and the California Highway Patrol (CHP) supply stranded motorists with information on FSP service, the connection with the CHP, and the full range of FSP services. The campaign used actual FSP and CHP personnel for all the assignment photography.