Klein + Klein has assisted OC Metrolink in the marketing of Angels Express service for the past 4 years. The key message for the rail service was to skip all the traffic mess to and from the game. At $7 round trip it is an amazing deal. The unspoken side benefit was avoiding the cost of parking and the exit jam from the stadium. We used assignment photography for photos of a wide variety of fans taking Angels Express. The campaigns used both outdoor, bus advertising, a website, social media, radio and in-stadium advertising. Angels Express kicks-off in April with special event marketing including Angels alumni and cheer squad. A secondary campaign created for a “Kids Ride Free” promotion typically runs during July and August.