Metrolink is for more that business commuters during the week. There’s a world of cool destinations up and down the Southern California coast to explore on the weekend. Instead of putting your family on a plane for a vacation we suggested that people could take Daycations. You can have all the fun without the jet lag. The Metrolink Daycations program included a new website that highlighted 9 station destinations from Los Angeles to Oceanside plus some adventures in Riverside! Our outreach campaign included the website, social media and email campaigns, plus print that included 9 custom illustrated posters.

Daycation online marketing included listicles with themed ideas such as the 5 top beach locations to visit on Metrolink and a unique Day Trips section that used Instagram posts to tell the story of the fun families can have. Social media drove people from Facebook and Instagram to specific sections of the website.