The development of the OC Bus brand was done in parallel with the design of the livery of the fleet of OC Bus vehicles. The final design had to work across a wide variety of vehicles and take into account vehicle “topography” such as cameras, lights, reflective striping and advertising space in order to make the graphics work as a family. We wanted a friendly, welcoming feel to the vehicles with some reference to the Southern California beach culture. A light ocean blue key color combined with orange and darker blue striping complemented the larger OC Bus word mark that made the identity of the service visible from a distance.