If you see something, OC Bus wants people to say something. We developed three unique campaigns encouraging riders to be more observant and speak out if they see anything suspicious. The first campaign launched during the third quarter of 2020. All three campaigns are tied together by color palette and font, keeping the concept fresh while building on the visual equity and message of the previous campaign. The end goal is for customers to report anything unusual to their driver. The campaign targeted riders with tactics including bus exterior ads, interior cards, and social media.