Klein + Klein worked with the OCTA marketing and management staff to first rename the bus service then adapt the brand name into a fleet design that was cheerful, friendly, and connected with the Orange County beach-focused culture. Methodology for the design process included numerous rounds of design considerations for board approval. Opinion and feedback were obtained from focus groups and even design students at the Orange County School of the Arts. The final result is now on the streets.

Klein + Klein explored numerous design options but recommended that simplifying the name to OC Bus would be cross cultural, and offer a friendly face to the brand. A clean san serif font was recommended along with a soft surf-focused color palette that included a dominant powder blue along with slightly brighter versions of the branding colors.

The large OC with leaf icon was developed to be leveraged for use on additions services such as OC Access, OC Vanpool, OC Flex and OC Streetcar.

Application of the logo is endless but has been applied to bus stop signs, transit center signage, mobile app, and even trash cans.