We assisted the Orange County Registrar of Voters with marketing graphics for both the 2020 general election in November and the midterm election in March. We extended the visual equity from fleet vehicles, mobile information center and lobby graphics to the new OC Vote Centers, ballot drop boxes and the OC Vote outreach campaign. Our goal was to provide a family of communication tools such as social media ads, print and outdoor marketing that could be translated into up to 5 different languages without losing visual continuity. We teamed with Behr Communications to prepare and finalize the key messages and graphics. Since every registered voter in Orange County received a ballot by mail, they had more options and additional time to cast their ballot. The outreach goal was to alert voters of their options and the safest ways to vote during a pandemic.