Woo Hoo! It’s time for the Orange County Fair. It’s a great time to eat all the sticky, deep-fried Oreos you can handle before arriving at that dreaded food coma. While the food and rides are fun on a hot July day, traveling to the OC Fair and finding parking can be challenging. OC Bus operates OC Fair Express service from 6 locations throughout the county. It is only $2 each way and you riders get discount passes to the fair. For the past three years we’ve developed outreach marketing campaigns to build ridership and take more cars off the streets. We work with the OC Fair theme and graphics and apply to OC Bus messaging. Marketing tactics include both print, outdoor animated mall signs, social media and website.