Rail Safety Campaign
People and trains don’t mix. Yet people continue to trespass on the Metrolink tracks in South Orange County. The new, quieter Metrolink trains barely make a sound, catching people by surprise. A number of fatalities has made this outreach campaign critical. OC Metrolink ask us to create a campaign warning residents and students to stay clear of the tracks. Bright yellow and black caution colors were used along with silhouettes of people engaged in typical activities along the tracks. Bookmarks were developed for students along with social media and other outreach materials.