Anaheim Regional Transportation Intermodal Center (ARTIC)
Klein + Klein developed an initial branding and collateral program for the Anaheim Regional Transportation Intermodal Center in conjunction with OCTA. The branding direction was created in imply the convergence of various transportation modes, with an emphasis on rail. The custom typographic design was created to provide this new center with a strong and confident presence. The color blue was used for its free-flowing, optimistic tone.